The Online Ad Market Comes Roaring Back With A Record $26 Billion In 2010 (GOOG, YHOO, MSFT, AOL)

The Internet Advertising Bureau has just released its report on how much money was spent on online ads in 2010 and how.

Here's a few takeaways:

• Online ads grew 15% to $26 billion for 2010, and recovered to the growth rates from before the financial crisis

• Search is still the biggest category but display is growing faster

• The Top 10 companies (read: Google, Yahoo and Microsoft) account for 72% of the revenue, making this a hugely concentrated market

• Retail is still the biggest category, followed by telecom and financial services.

But there's much more, so let's look at some charts.

Let's go!

Q4 was a record holiday quarter, with $7.45 billion spent

The market overall is still growing fast, 15%

View more at Business Insider

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Source: http://feedproxy.google.com/~r/typepad/alleyinsider/silicon_alley_insider/~3/zu2O87lJ3fw/internet-advertising-report-2011-4

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