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It's not a coincidence that only one of the following ads came out after the recession.
When the Association of National Advertisers polled members in 2009, a vast 93 percent of respondents said they had to cut costs. Another poll later that year, reported that more than half were cutting back on marketing and promotional programs.
Before the recession, however, companies like Chanel had no problem paying $33 million for a two-minute commercial in 2004, featuring actress Nicole Kidman and director Baz Lurhrmann.
Others big spenders include Guinness, which spent $16 million to create a domino effect through a small town in Argentina, and a British insurance company that paid $13 million for celebrities like Ringo Starr and Bruce Willis.
Now sit back and enjoy the most expensive reported production costs in the history of ads.
CARLTON DRAUGHT: $1.5 million (2005)
Epic and funny at the same time, the ad tells its viewers: "It's a big ad, expensive ad, this ad better sell some bloody beer."
FERRARI/SHELL: $4.5 million (2007)
In celebration of its 60th anniversary, this ads shows a vintage Ferrari racing past world-famous sites like the Colosseum and Times Square to the sound of a roaring engine. At the end, the car refuels at a Shell gas station, only to begin another lapse around the world.
HONDA: $6.2 million (2003)
Nothing in this ad was computer generated. That's the biggest reason this ad was so expensive to make. It took 606 takes for every piece to work from start to finish. The ad, which shows parts from two Honda Accord cars pushing each other forward, was created in two continuous takes (because no studio was big enough to accommodate the entire sequence). The ad ends with the tagline: "Isn't it nice when things just work?"
See the rest of the story at Business Insider
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See Also:
- This Branding Genius Helped Obama Win Florida -- Now Here's His Advice For Romney And Pawlenty
- 26 Shockingly Offensive Vintage Ads That Would Never Fly Today
- Meet The Agency Behind Sarah Silverman's Viral Ad That Won Florida For Barack Obama
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