Mothra! Godzilla creators reportedly taking Honda to court over Odyssey ad [w/video]

Filed under: Minivan/Van, Etc., Government/Legal, Marketing/Advertising, Videos, Honda

Honda has upset Godzilla with this Odyssey commercial - Click above to watch video after the jump

Honda is feeling the heat of Godzilla's wrath at the moment. No, for once we are not talking about the Nissan GT-R, but the actual daikaij? star of nearly 30 films. The Japanese firm that owns the rights to Godzilla and produces the related films is Toho Co. and according to Automotive News, it's not very happy about a recent commercial for the 2011 Honda Odyssey.

The ad entitled "The Van Beckons" shows a man walking out of a grocery store where he is confronted by the 2011 Honda Odyssey. Trying to show that a minivan can be manly, Judas Priest's The Hellion plays while pyrotechnics detonate around the vehicle. The camera moves inside to show off Honda's widescreen monitor, which is displaying an image of a heavy metal band on one side and Godzilla on the other.

That shot of Godzilla is what has Toho Co. a bit angry, because the use of its star lizard was apparently not licensed. Toho Co. has filed an injunction with the Los Angeles Federal District Court stating Honda has infringed on its copyright protected material. For its part, Honda has not issued a comment with regards to the legal aspects of the matter but AN notes that the commercial has yet to be suspended. Click past the jump to watch the spot and see for yourself why Toho Co. is breathing legal fire upon Honda.

[Sources: Automotive News - sub. req., Honda via YouTube]

Continue reading Mothra! Godzilla creators reportedly taking Honda to court over Odyssey ad [w/video]

Mothra! Godzilla creators reportedly taking Honda to court over Odyssey ad [w/video] originally appeared on Autoblog on Fri, 18 Feb 2011 15:32:00 EST. Please see our terms for use of feeds.

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Source: http://www.autoblog.com/2011/02/18/mothra-godzilla-creators-reportedly-taking-honda-to-court-over/

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